Live Claritin Clear Today — A Sky-High Advertising Experience!

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In 2012, The Skywriters was proud to be part of an exciting, award-winning aerial advertising campaign for Claritin Canada, bringing the brand's message to life high above the Toronto skyline. Designed to welcome allergy season in a big way, the campaign combined digital skywriting, creative outdoor advertising, and a live street-level activation to capture attention throughout downtown Toronto.

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Two Weeks of Waiting for the Perfect Sky

One of the biggest challenges was Toronto's unpredictable weather. For nearly two weeks, The Skywriters worked alongside the campaign's aviation and production partners, monitoring weather conditions and coordinating flight schedules to ensure the aerial display could be delivered under ideal conditions.

With changing forecasts and limited opportunities for clear skies, patience and flexibility were essential. After nearly two weeks of waiting, the weather finally cooperated, and the fleet was dispatched on a beautiful, crystal-clear day — the perfect backdrop for Claritin's message.

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Bringing Claritin's Message to the Sky

A fleet of five specialized aircraft flew approximately 10,000 feet above Toronto, creating a massive digital skywriting display featuring Claritin's signature message:

"LIVE CLARITIN CLEAR TODAY"

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The aerial display was coordinated with a lively ground activation at Toronto's famous Yonge-Dundas Square, where performers and participants helped draw attention to the sky-high message. The combination of aerial advertising and street-level engagement created a memorable experience that brought Claritin's marketing message directly to the public.

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An Award-Winning Marketing Campaign

The campaign's creativity and impact earned industry recognition at the 2012 Event Marketer Ex Awards in the Best P.R. Stunt category, with marketing agency GEARWERX receiving recognition for the Claritin activation.

The Skywriters was proud to have contributed to the aerial advertising portion of this recognized campaign, demonstrating how creative marketing, digital skywriting, and coordinated ground activations can work together to create an extraordinary brand experience.

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A Memorable Campaign Delivered Through Collaboration

From nearly two weeks of unpredictable weather to a picture-perfect day above Toronto, this was one of those projects that made the wait worthwhile. The Skywriters helped coordinate the aerial advertising component alongside experienced aviation partners, contributing to a campaign that captured public attention and earned recognition within the experiential marketing industry.

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Another great example of how The Skywriters helps bring ambitious advertising concepts to life — even when Mother Nature has other plans!

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The Skywriters | Making Brands Impossible to Miss